The main and central initiative of Connect Estonia is its Springboard Programme.
What is it? The Springboard Programme is a process during which the development of growth companies is considerably enhanced.Such an enhancement is achieved by the involvement of considerable expertise, which is carried by the representatives of the companies belonging to the network.Participation in the Springboard Programme is free of charge for growth companies. The Springboard Programme means the addition of critical expertise to a growth company.
How can mere information contribute to the development of a company? Let us imagine a situation where a company wants to enter a foreign market.Literally, the company is like a hiker before a challenging journey in an unknown landscape.It goes without saying that the possession of sufficient information – a map, a compass, advice from other hikers, knowledge of what to take with you on the journey, etc. – constitutes a considerable advantage in such a situation.In situations like this the information is not only a matter of efficiency, but a matter of survival.Having suitable information, growth companies pass through their development a lot more quickly and with fewer costs, because they possess information and leave the irrelevant things aside.This also accompanied by the knowledge about what resources (capital, labour force) to involve and how to find them. The knowledge about how to cope better is the main prerequisite of rapid development.
Who possesses the required information? Those who operate in the market on a daily basis possess the required information the most.Bankers, lawyers, patent agents, consultants, entrepreneurs, executives and investors.In addition to absolutely practical information, which must always be kept in mind upon operation of a certain type of companies – the laws, related expenses, copyright, financing possibilities, etc. – there is a lot of information which comes only through long-term experience – perception of the market and trends, assessment of risks. Market players – other companies and entrepreneurs – have the required information.
Why should those who possess information share it for nothing? Participation in the springboard process allows for receiving valuable information from other market players.The market is a constantly developing and changing environment and in order to be successful in the field one must develop oneself as well.Growth business, especially innovative business, is the main source of new trends and development.Participation in the Springboard Programme allows for direct access to such information.
Often new business projects generate the need for services rendered by the companies participating in the Springboard Programme.A substantive discussion creates a favourable environment for learning to know the project and for making new contacts later.It is also possible to make new contacts with other participants. The Springboard Programme always allows for receiving valuable information. |